Tina Thompson (left) Sheryl Swoopes (centre) Cynthia Cooper (right). Photo credit: AP/Brett Coomer Tina Thompson's imminent retirement from the WNBA will officially mark the end of an era for women's sport. Thompson is the last remaining member of the class of players from the inaugural season of 1997. She will retire as the league's all-time leading scorer and second behind Lisa Leslie in rebounds. Hers is a career of remarkable longevity, having emerged from the shadows of Cythia Cooper and Sheryl Swoopes to become a star in her own right. She will most likely be remembered as one-third of the trailblazing trio of Houston Comets who captivated audiences while winning the first four WNBA titles. The first draft pick in WNBA history, Thompson is also the only woman to play in each of the 17 seasons since the league's inception.
Although the WNBA has had its share of stars in Thompson, Swoopes, Cooper and Leslie, it has long suffered from sporadic media coverage. I remember tuning into SportsCenter to find out the score of a 2005 WNBA Finals game; I had to wait until the second half of the telecast before getting a brief recap of the Sacramento Monarch's championship clinching win. I was bowled over that a major professional sports team got only a footnote after winning a title. In my eyes, this firmly situated the lowly position of women's professional sport within the overall superstructure of a male-dominated culture.
My outrage at ESPN's coverage was often met by the usual chauvinistic replies: the women aren't as good, their brand of basketball is inferior, nobody wants to watch that. I've always felt that ESPN had a cultural responsibility to help mould the way men view women's sport. To my mind, even if ratings demanded otherwise, ESPN should have run that story at the top of the show.
Money, money, money - I know.
At the risk of sounding cliché, sometimes there are things more important than the almighty dollar, even when trying to run a successful business. What would have been ESPNs net loss for moving up the story and giving it a bit more airtime? Obviously, I don't have the answer to that question, but it seemed to me like a major missed opportunity to make a statement about the network's commitment to the advancement of women's professional sport.
Although the WNBA has had its share of stars in Thompson, Swoopes, Cooper and Leslie, it has long suffered from sporadic media coverage. I remember tuning into SportsCenter to find out the score of a 2005 WNBA Finals game; I had to wait until the second half of the telecast before getting a brief recap of the Sacramento Monarch's championship clinching win. I was bowled over that a major professional sports team got only a footnote after winning a title. In my eyes, this firmly situated the lowly position of women's professional sport within the overall superstructure of a male-dominated culture.
My outrage at ESPN's coverage was often met by the usual chauvinistic replies: the women aren't as good, their brand of basketball is inferior, nobody wants to watch that. I've always felt that ESPN had a cultural responsibility to help mould the way men view women's sport. To my mind, even if ratings demanded otherwise, ESPN should have run that story at the top of the show.
Money, money, money - I know.
At the risk of sounding cliché, sometimes there are things more important than the almighty dollar, even when trying to run a successful business. What would have been ESPNs net loss for moving up the story and giving it a bit more airtime? Obviously, I don't have the answer to that question, but it seemed to me like a major missed opportunity to make a statement about the network's commitment to the advancement of women's professional sport.



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